Sashka Rothchild is the Founder and CEO of Record Store Studio, a research-driven production studio building software and media at the intersection of oral history, memory, and creativity. Her team’s work centers on how individuals, families, and communities preserve lived experience across generations, with an emphasis on ethical design, care, and long-term responsibility in emerging technology. Across this work, they examines how loss shapes mental health, social connection, and resilience, and how narrative practices can reduce isolation and support wellbeing.

Record Store Studio currently focuses on designing human-centered tools—including AI-supported products—that help people safely record, preserve, and steward family history and knowledge, contributing to more compassionate and inclusive approaches to health, care, and collective memory.